No Added Hormones in Coles Beef:

This year Coles is proud to announce a supermarket first for all Australians. No added hormones in Coles beef. From now on, all the fresh beef you find in our meat departments, in any Coles, anywhere in Australia, will be nothing but 100% Australian beef, with no added hormones. So all that great Aussie beef you love to feed your family will now be even more tender than ever. And whilst this announcement has been years in the planning and cost Coles tens of millions of dollars, we’ve saved the best for last. No added hormones. And no added cost to you.

Coles 5 Star Beef Mince now has less than 5% fat:

Coles is dedicated to serving you great food that costs less. We test each batch of beef mince to make sure you are getting the highest quality meat, with less than 5% fat. That means great healthy eating for you and your family – and there’s still no added hormones.

Gluten Free Coles Thin Beef Sausages:

Now everyone can enjoy sausages, with Coles gluten free beef sausages. Coeliac disease affects 1 in 100 Australians, but with no added hormones and no gluten, every Australian family can eat Coles beef sausages - and they still have the same great flavour.